Where does the name “Starfish” come from?
“If you cut off a spider’s head, it dies. But if you cut off a starfish’s leg, a new one grows back. What’s more, the severed leg can grow into a new starfish.”
These three sentences from the book "The Starfish and the Spider" made our personal insights and experiences fit together perfectly, like pieces of a puzzle. We proudly bear the name “Starfish” because we believe in the strength of organizations that behave like starfish: without heads (less emphasis on hierarchy) and with legs that regrow (organic growth).
