About Starfish

Veronique Verhees

Veronique Verhees

For Veronique, a strong HR policy starts with a thorough understanding of what an organization needs. At Starfish, she conducts training sessions and leads projects focused on HR policy, HR analysis, and AI in HR. She helps organizations make more informed decisions and translate those decisions into practical policies, processes, and workplace conversations. In doing so, she combines scientific insights with the data already available within the organization and her own HR experience. Where relevant, she uses AI to identify patterns more quickly, support processes more effectively, and take more targeted action.

Veronique has gained more than 15 years of experience in various HR contexts: from operational and logistical environments to a growing digital boutique studio, and today also in higher education as a lecturer in HRM. She has served as a strategic partner for leadership teams and translated HR topics into concrete processes for managers, teams, and employees.

In her roles, she consistently used data to support decisions, particularly regarding engagement, well-being, growth, and compensation. For example, she worked on establishing continuous feedback loops, transparent and consistent compensation policies, and career paths that make growth tangible and open to discussion. As a professor of HRM, Veronique combines her practical experience with models and theories, which she teaches in courses such as performance and career management, HR Analytics, HR Tech, and Strategic HRM. In addition, she contributes to discussions on the broader impact of AI on education, learning, and the future role of the HR professional.

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Master's degree in business psychology and human resources management, a postgraduate degree in cognitive behavioral counseling, and certification as an Associate Certified Coach.

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Unwinds by listening to a good podcast, preferably one that teaches her something new, gets her thinking, or offers a glimpse into how people experience life. She also enjoys baking cream puffs and carrot cake, though she gets the most joy out of making elaborate cakes for birthday parties.

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Veronique is enthusiastic, people-oriented, and genuinely curious. She enjoys listening, is open to new ideas, and believes that strong solutions come from thinking together and connecting insights.