Earned a master’s degree in Business Psychology and Human Resource Management at Ghent University, writing a thesis on the effect of different coaching styles on athletes’ passion.
About Starfish
Sarah Van Grembergen
As an HR Data Consultant, Sarah helps HR teams turn their data into well-founded decisions. She always starts from the right question and from reliable data, laying that foundation through a business case, an HR analytics audit or a roadmap. Then come the analyses, on topics such as turnover, absenteeism, recruitment, diversity and burnout, and, where needed, dashboards that raise the alarm on their own.
Sarah started her career as a Corporate Recruiter at Axxes IT Consultancy. There she saw how much a recruitment process gains from a fresh perspective. She mapped the hiring flow, automated onboarding and used AI to make recruiters’ daily work lighter.
In addition to her consultancy work, Sarah runs Starfish workshops for HR professionals who want to use AI critically and responsibly. Because she has introduced AI in an HR team herself, she knows where it makes a difference and where it falls short. Participants don’t learn which buttons to press. They leave with applications they can use right away, a working knowledge of privacy rules and the EU AI Act, and a clear sense of where AI does not belong.
In summer, you’ll find her on her surfboard; in winter, on the futsal court.
Asks “why?” before “how?”, and won’t build a dashboard or AI workshop until the question behind it is clear.
