When Groep Hasselt contacted us, they were in the midst of implementing major changes within their organization (including restructuring, digitization, a shift toward a more plan- and project-based approach, and the introduction of new positions).

In doing so, they found that it was not easy to reach all their employees, with their diverse profiles and work environments, in a timely manner using their current internal communication channels. This highlighted the need to formally analyze the communication channels to determine what was working and what was not, as well as the need for clear actions that could increase the impact of their channels.

At Starfish, we achieved this by familiarizing ourselves with the current internal communication landscape. Furthermore, we supported Groep Hasselt by organizing in-depth interviews with various groups of employees (also known as focus groups). Thanks to our expertise in internal communication, we guided the discussions to elicit useful, high-quality insights. We also validated these insights quantitatively within each focus group, which meant that our brief data analysis helped refine the insights and strengthen the strategic picture. We ultimately documented the complete results in a research report. This report covered every step of the process, allowing Groep Hasselt to transparently track how specific conclusions were reached.

In our role as consultants, we concluded the project with concrete, practical advice that Groep Hasselt could implement over the next three years to achieve greater impact with their internal communications. Our tailored approach ensured consistent alignment on timing and the broader context, provided useful insights, and identified actionable steps that enjoyed broad support among employees.

Would you like to learn more, or does our approach sound like the perfect solution for your organization? Feel free to contact us!