KdG: In-Depth Analysis and Action Plan for Internal Communication
04.01.2024
“The audit of our internal communications conducted by Starfish Consultancy went very smoothly, with plenty of flexibility where needed. The final report exceeded our expectations, especially in terms of content, but also because of its clear and realistic approach, which included concrete actions.”
Tom Carmans – Communications Policy Officer at Karel de Grote University College
Context
Charlemagne University College in Antwerp is a leading Catholic educational institution dedicated to training young people to become professionals with a passion for contributing to society. With more than 14,000 students and 1,500 employees, it is essential that internal communication be effective, inclusive, and motivating. The university strives to create a work environment where everyone can grow and have a positive impact on society, with a special focus on equality, innovation, connection, and sustainability.
Challenge
The communications department needed to gain a better understanding of how internal communication at KdG could be improved, with a specific focus on the intranet and fostering a sense of community. The specific challenges included making daily life at the college clear and straightforward, facilitating collaboration (both digitally and in person), and strengthening the sense of connection to the organization.
Our approach
At Starfish, we conducted a comprehensive audit consisting of an online survey targeting both students and staff at KdG. To ensure the project proceeded exactly as planned, we coordinated with key internal stakeholders (internal communications staff, IT, department heads, executive board members, etc.) on multiple occasions.
This survey focused on satisfaction with internal communication channels, strategy, initiatives, content, themes, and frequency. The insights gained were then analyzed to determine the extent to which the established communication goals had been achieved. Based on this analysis, we developed specific, tailored recommendations for KdG to improve its internal communication policy.
Final result
The end result was a comprehensive presentation of the audit report featuring the key figures from the survey, enriched with valuable qualitative feedback from both staff and students.
Crucially, Starfish Consultancy not only mapped out the current state of affairs at KdG but also provided in-depth insight into the expectations of the KdG community regarding their internal communication. Based on this, Starfish developed concrete actions, enabling KdG to tackle future challenges in the area of internal communication on its own.
Would you like to learn more, or does our approach sound like the perfect solution for your organization? Feel free to contact us!