Familiehulp: Strategic Development and Alignment of Internal Communication Based on Qualitative and Quantitative Research
12.01.2023
“The Starfish team was professional, responsive, and committed to helping us achieve our goals. They listened to our needs and developed a customized internal communications plan that met our specific requirements. I highly recommend Starfish for any internal communications project.”
Wouter Indemans - Corporate Communications & Marketing Manager, Familiehulp
Context
Familiehulp employs more than 13,000 colleagues at various locations. These include a wide variety of roles (field workers, administrative staff, child care workers, care workers, etc.) in diverse work environments and at various (decentralized) locations.
Challenge
Given the size of their organization, Familiehulp realized that it was not easy to reach everyone fully, in a timely manner, and, above all, effectively through their current internal communication channels. For this reason, Familiehulp wanted to gain a better understanding of their employees’ experience with the current internal communication system, as well as professional support in developing, implementing, and monitoring their strategic vision for internal communication.
Our approach
At Starfish, we provided professional guidance for in-depth interviews with key strategic figures, moderated focus group discussions with various employee groups, and designed and distributed an internal survey within the organization.
Our action plan was closely coordinated with an internal working group, and their feedback was solicited and incorporated at various stages throughout the process. The results of the entire study served as input for developing a strategic plan for internal communication.
This plan was optimally aligned with other ongoing projects within Familiehulp, such as their external communication policy. We summarized all insights in a clear analysis that distinctly highlighted the strengths and areas for improvement in the current internal communication. Based on these insights, we developed an internal communication strategy with a clear breakdown of the different types of information and the various communication channels.
Final result
Our approach resulted in a comprehensive advisory report that outlined concrete steps to address the current areas for improvement and launch initiatives in the area of internal communication. These initiatives were always accompanied by examples and a clear timeline, so that it was very clear to the organization how to proceed.
Would you like to learn more, or does our approach sound like the perfect solution for your organization? Feel free to contact us!